RM Marketing & Communications is a full-service, student-run agency operating inside the Red Mountain High School CTE Marketing program. Six departments. Real clients. Real campaigns. Real impact — measured, published, and portfolio-ready.
The RM Marketing & Communications Agency is not a simulation. Students hold real titles, take real briefs, and ship real work for real clients — including a signature literacy nonprofit, campus partners, and local businesses. Everything flows through six specialized departments coordinated by a student leadership team.
Specialized roles mirror a real agency — students find where they belong.
From research to reflection, every campaign follows the same rigor.
Slippers for Stories — a year-round campaign with real community impact.
Athletics, band, robotics, nonprofits, local businesses — the roster grows.
Each department mirrors an actual agency function — with a student lead, a mission, and a portfolio of deliverables. Students rotate through departments during onboarding, then commit to a home for the year while cross-training on live projects.
Every department gets a student lead who runs their bench like a captain. This is the team-of-six shape we're recruiting — a mix of majors, extracurriculars, and lenses so every campaign gets more than one kind of eye on it.
Sample team composition · Actual student leads will be selected fall 2026 through open application and rotation.
Slippers for Stories is the agency's anchor client — a literacy-and-warmth initiative that puts a pair of RM-branded Mountain Lion plush slippers and a copy of Mountain Lions: Masters of the Mountain in the hands of every elementary student in our community.
Marketing students don't learn from a textbook. They build the brand, launch the campaign, secure the funding, run the events, and measure the impact — all while giving warmth and reading to the next generation of Mountain Lions.
Nothing convinces a first-grader that reading is cool like a grown-up in a red blazer standing in his classroom wearing the same character slippers we're about to give her. Slippers for Stories isn't a school assignment. It's a belief about what warmth, literacy, and belonging look like — worn on the feet of the teacher first.
A warm gift. A stronger community.
The RM Mountain Lion slipper — plus a copy of Mountain Lions: Masters of the Mountain — is what a $35 sponsorship actually delivers to an elementary student's feet.
Every sponsored pair pairs a plush RM Mountain Lion slipper with the Mountain Lions: Masters of the Mountain storybook. Students hand-match every pair to a child in a partner elementary classroom — no drop-shipping to strangers, no anonymous pallets. Warm feet, a story to read, and a Mountain Lion who's been rooting for them all along.
When RM pairs run low, donors can send an Amazon-direct partner pair straight to the agency. Every pair still gets matched to a child by hand.
Best for: Pre-K – 4th grade
Buy on Amazon →Best for: 5th – 6th grade + staff pairs
Buy on Amazon →Best for: K – 3rd grade (memory-foam comfort)
Buy on Amazon →4 characters: capybara · bear · bunny · frog
Buy on Amazon →See exactly which sizes still need pairs before you buy — donate the size with the emptiest bar and you move a child from "waiting" to "warm."
At Amazon checkout, add this as the shipping address (or paste it into the Gift Message field). Students will match every pair to a child and send you a thank-you photo.
Sixteen years inside a public high school classroom. Thirty-plus years in education and coaching. A doctorate in sport & performance psychology. Founder of Lewis Publishing House and Dr. Lewis Dashboards. Currently building a portfolio of AI-augmented marketing systems, publishing engines, and micro-brands across athletics, education, and consumer categories.
The RM Marketing & Communications Agency is what happens when a career educator with active industry credentials builds a CTE program the way a real agency would build itself: with departments, with clients, with campaigns that ship, with data that closes the loop, and with young leaders learning that marketing done right is stewardship in disguise.
Every project inside the agency maps to Arizona's CTE Marketing program of study (52.1801.11). Students earn a portfolio, a leadership record, and — when eligible — DECA-competition-ready case studies and a work-based-learning credential.
Slippers for Stories is the anchor. Once the agency is humming, we open the roster to campus partners and community organizations that need real marketing help — and we scale into a program that other Arizona CTE schools benchmark against.
Two rooms, two audiences, one mission — the high school students building the brand, the elementary students receiving it. Both wearing the same slippers.
For interview follow-up, curriculum questions, sponsorship inquiries, or a Slippers for Stories donation — every path starts with a conversation.