Turn Leads into Conversations
Weekly Agency Goal: Make professional first contact with Week-2 leads and qualify them.
“I can explain the difference between what a customer wants and what they need — and write questions that uncover both.”
Objective: Students will be able to distinguish needs vs. wants and features vs. benefits, and write five open-ended discovery questions, with at least four of five meeting the open-ended criterion.
| Rank | Working on today | Due |
|---|---|---|
| 🔨 Apprentice | Q1-Economics Basics assigned (needs/wants is today’s lesson — due Fri W3D3) · 5 discovery questions | Discovery questions due end of block |
| 🧭 Associate | Discovery questions for a REAL lead | Q1-Channel Analysis DUE TODAY |
| 🤝 Partner | Discovery questions for assigned accounts | Q1-Pipeline Report DUE TODAY → brief the Director in person this week |
🎯 Your Next Move
Finished the day's work? Pick your name — the agency offers you two. Choose what sounds best. Both count.